Arabian Oryx Sanctuary
Brand Identity, Web Design
Identity design for Arabian Oryx Sanctuary celebrates the comeback of Arabian Oryx, which has a turbulent history of being endangered, extinct in the wild, and, only recently, under-promising recovery. It remarks the vulnerable-but-strong qualities of Arabian Oryx but concedes to the reality the endangered species that are only safeguarded under attention and decimated under neglect. Formally, the dramatic contrast – including the variation of stroke in the highly stressed type treatment – appreciates the beauty of Arabian Oryx and visually delivers hopes and wishes for their protection.