Campaign Identity, VR, 3D
Good Meat is a campaign-driven exhibition concerning the “Humane-Washing” labels of meat produce. It discusses the destructive power of labeling as a commercialized tool that targets the increasing group of conscious consumers. Inherently informative, labels verify the “goodness” by manifesting the moral motivations of a product. Without the doubt of capitalistic-motives, consumers are encouraged to consume with the reassurance of ethical-purchase. Good Meat campaign examines the generous standard of humane-labels and the different agencies of labeling. The virtual exhibition is accessible to all consumers to promote the transparency of meat labels.