Hyundai - Unique Space Show
Campaign Identity, AR
Unique Space Show proposes a promotional campaign for the launching of Hyundai Tuscon. The campaign concept, “Unboxing Tuscon,” connects with the consumers by providing the remote experience of receiving a gift. The virtual experience of Tuscon’s debut overcomes the distance and limited consumer accessibility. It is an invitation to a 1-on-1 launch event that unveils the Unique Space of Hyundai’s Compact SUV. Partnering with Facebook, our team at Group IDD developed an immersive AR experience that made it possible to exhibit the special specifications of Tuscon. The target-tracking technology tracks the graphic-match to trigger latching a virtual exhibition into the camera platform.